As the primary visual identifier for CU Denver, the brand logo must be used on all forms of communication, whenever and wherever the university is being represented.
Thoughtful and consistent application of the brand logo strengthens recognition for CU Denver, helps build a more unified brand, and connects us to the University of Colorado system.
Our brand logo unites three elements in an intentional and fixed arrangement:
The brand logo is available in two configurations: standard and condensed. When appropriate, the “tail” of the tagline graphic may be extended to the edge of the design area or page. In all other cases, alterations are not permitted.
The full-color brand logo is the preferred format and should be used whenever possible. In cases where a full-color logo may not be applicable—for example, black-and-white collateral, single-color embroidery—a single-color (gold or black) version may be used.
Reverse color (preferred)
In order to ensure legibility, the brand logo must not appear smaller than the sizes below.
Clear space must always surround the brand logo, to improve visual impact and ensure legibility.
The minimum acceptable clear space is equal to the height of the CU icon as it appears in the brand logo.
The brand logo is a registered trademark and cannot be altered in any way. Always use the official artwork to maintain consistency and retain the integrity of the CU Denver identity.
The following examples are not permitted under any circumstances or variations.
Do not stretch, condense, or distort the logo.
Do not replace or retype logo wordmarks.
Do not alter, reposition, or rescale the logo elements.
Do not add text or graphics to the logo.
Do not change the colors of the logo.
Do not place multiple CU logos in the same design area.
Do not use the CU icon or logo as a watermark, background graphic, or repeating pattern.
Do not add strokes, drop shadows, gradients, additional styling, or visual effects.