Dual-campus brand

 

The University of Colorado Denver and the University of Colorado Anschutz Medical Campus are administratively consolidated.

While we operate under this organizational structure, each campus maintains its own brand and identity, allowing CU Denver and CU Anschutz to be strategic, focused and more attuned to their internal and external stakeholders.

External use

In all but a few select cases, the dual-campus identity should be avoided for external communications, in favor of a single-campus strategy. Users with questions about how to accomplish this effectively should contact University Communications for a consultation.

Internal use

When necessary, entities serving both campuses may deploy the dual-campus identity for internal communications. However, this approach should only be used for official dual-campus efforts. The default strategy is to communicate on a case-by-case basis, using the appropriate CU Denver or CU Anschutz brand.