The following questions and answers have been compiled to address common inquiries related to the university and campus brands.
In short, our brand = our reputation.
Branding is the process of strategically presenting and promoting our university through every point of internal and external contact, including message, tone, culture, opportunity, promise, and visual representation. Our brand is about much more than images, messages, and logos. It is the promise of who we are, what we do, and why it matters.
Internally, branding provides a foundation and focal point for effective communications, regardless of source, media, or content owner. It helps disparate units and speakers share their message more quickly, efficiently, and coherently.
Externally, great brands build a loyal following by being intentional and consistent. They are instantly recognizable everywhere. They stand for something. They use a common language, despite having many speakers and voices.
Actively supporting our brand standards enables each campus unit to work more strategically and achieve a greater impact and reputational lift with a lower level of investment and resources.
Institutional consolidation refers to the administrative merger between CU Denver and CU Anschutz Medical Campus, which was approved by the CU Board of Regents in 2004.
This merger increased administrative efficiencies and created economies of scale, by allowing certain administrative-focused groups—facilities management, information technology, human resources, etc.—to support both campuses, versus maintaining identical (and redundant) infrastructures at each.
Despite this internally focused merger, each campus maintains its own brand, personality, strategic priorities, and goals.
Visual identity, logos & design
CU’s official colors are black and gold. They are a required element in all visual communications, to be featured more prominently than any other colors.
Learn more about our colors via the Color sections of the CU Denver and CU Anschutz brand guidelines.
Current students may order templated (pre-designed) student business cards from Printing Services. Students may not create their own business cards using university marks, or alter the standard business card design in any way.
CU’s official typeface is Neue Helvetica. It is a highly legible, classic typeface, suitable for all size placements.
Learn more about our brand typefaces via the Typeface sections of the CU Denver and CU Anschutz brand guidelines.
Official university stationery—including business cards, letterhead, and envelopes—can be ordered through Printing Services.
No, we do not allow external companies to use our registered trademarks in their recruiting.
Use by students is limited. Students may use university logos on posters for presentations and conferences, as long as the work being presented was conducted/researched/completed at the university.
Recent graduates may also use the marks on poster presentations recounting work they did while a student at the university.
Students employed by the university may incorporate university logos as needed for any official university-related communications or purposes.
No. Alumni may not use the university’s logos or other registered trademarks as part of their personal or company stationery.
In most cases, no. The university seal has been reserved for official Board of Regents and commencement-related uses, including official university documents such as transcripts and diplomas.
For more information on approved uses of the university seal, visit the Other marks section of the CU Denver and CU Anschutz brand guidelines.
Yes, we will grant permission for a single use and ask that you abide by the logo usage policies and guidelines of the university. Contact firstname.lastname@example.org to request approval.
Should you want to use our logos for any other purpose, you would need to request permission again specifically for that other purpose.
Current university employees—including faculty, staff, and students—do not require permission to use approved logo artwork for official university purposes. Use for other professional purposes, including any personal uses, requires prior written permission from University Communications.
All third-party entities (individual, corporate, non-profit, vendor, agency, peer, etc.), must obtain written permission from University Communications prior to any use of the university’s logos or identifying marks.
In all cases, uses must comply with current brand standards.
No. The CU logos may not be altered in any way, including changing the color or rearranging its components.
Learn more about unacceptable logo uses in the Logos section of the CU Denver and CU Anschutz brand guidelines.
Trademarks & licensing
Visit cu.edu/trademarks to learn more about CU’s licensing program for branded apparel and merchandise.
Look for the “Officially Licensed Collegiate Products” label. All licensed collegiate products are marked with this identifier in some form.
Merchandise produced by unlicensed vendors, and/or without prior written authorization may be considered “counterfeit” and subject to all available legal remedies, including seizure of the merchandise.
All third-party entities (individual, corporate, non-profit, vendor, agency, peer, etc.) wishing to produce apparel, merchandise and/or promotional items bearing University of Colorado names, marks or identifying symbols are required to hold an active license through IMG Collegiate Licensing. Contact email@example.com for more information.
Generally, all apparel and promotional items can be licensed. All licensing opportunities are considered and handled by CU’s Licensing Manager. Contact firstname.lastname@example.org for more information.