Let's build great brands

Great brands build a loyal following by being intentional and consistent. They are instantly recognizable everywhere. They stand for something. They use a common language, despite having many speakers and voices. 

These guidelines detail the approved uses of the CU Denver and dual-campus brands, including (but not limited to) naming, logos, slogans and messaging, as well as the colors, fonts, visual direction and design elements that are permissible across each campus communications platform.

Actively supporting these standards enables each campus unit to work more strategically and achieve a greater impact and reputational lift with a lower level of investment and resources.